After you’ve completed the consultation and have got to know your client’s beauty goals, you want to take before photos. If your client arrived to the appointment with brow makeup on, you can take some before photos of her with the brow makeup on, wipe it off, then take some with just her bare brows. You can also take videos as well. I like to get a lot of content, making sure I have a lot of photos and videos because content is essential to marketing and advertising your business and services. Be sure to take some of her sitting up and laying down for variety. Although I prefer brow photos while the client is laying down, I take both for reference.